Rating: 8 / 10
This book, along with Steal Like an Artist, really dispelled a lot of my misbeliefs about being a content creator online. Incredibly helpful. I think that it's a great read.
“Be so good they can’t ignore you.” — Steve Martin
"*Become a documentarian of what you do. Start a work journal: Write your thoughts down in a notebook, or speak them into an audio recorder. Keep a scrapbook. Take a lot of photographs of your work at different stages in your process. Shoot video of you working. This isn’t about making art, it’s about simply keeping track of what’s going on around you. Take advantage of all the cheap, easy tools at your disposal—these days, most of us carry a fully functional multimedia studio around in our smartphones."*
Once you're done working for the day, share something small from your documentation.
Don't worry about everything you post being perfect.
“Do what you do best and link to the rest.” —Jeff Jarvis
"Words matter. Artists love to trot out the tired line, “My work speaks for itself,” but the truth is, our work doesn’t speak for itself. Human beings want to know where things came from, how they were made, and who made them. The stories you tell about the work you do have a huge effect on how people feel and what they understand about your work, and how people feel and what they understand about your work effects how they value it."
"If you want to be more effective when sharing yourself and your work, you need to become a better storyteller. You need to know what a good story is and how to tell one."
"Teaching doesn’t mean instant competition. Just because you know the master’s technique doesn’t mean you’re going to be able to emulate it right away"
Think about what you can share from your process that would inform the people you’re trying to reach.
Be interested in others. If you want fans, you have to be a fan.
"If you want followers, be someone worth following."